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Excellence in Interactive Marketing Award Nomination Form
 
The Excellence in Interactive Marketing (EIIM) Award recognizes an institution’s use of interactive marketing to enhance the campus card.

This award is presented to a NACCU Institutional member that demonstrates excellence in marketing strategy with emphasis on interactive opportunities. Eligibility for this award requires:

• Demonstrated use of a variety of tools and actions including but not limited to electronic media

• Demonstrated (example) return on investment either financially, through enhanced customer service and/or achievement of a university initiative

The Excellence in Marketing Nomination Committee will score each of the four criteria below using a common scoring method. The top three scores will produce three nominations to be presented to the NACCU membership for online voting. The nomination receiving the highest number of votes will be the winner. All three finalists will be featured at the NACCU Annual Conference with the winner being announced during the NACCU Annual meeting.

The three nominations selected by the committee will be required to provide additional information, including detailed marketing examples to be presented to the NACCU membership for voting.

To submit your institution for this award, please fill out the form below and submit by February 4, 2011.
 
 
Nominee's Name
   
Nominee's Title
   
Nominee's Institution or Company
   
Nominee's Phone Number
   
Nominee's Email Address
   
 
 
Institution being nominated
   
 
 
Please describe the use of the institution’s interactive marketing initiatives using each of the four categories. Limit 250 words per section.
 
 
Marketing Initiative: Define the opportunity and how was it identified.
   
Plan: List innovative or appropriate strategies and/or channels, which were defined and implemented relative to the specific marketing opportunity.
   
Creativity: Illustrate originality of the strategies and/or channels used to capitalize on the opportunity.
   
Execution: Critique the implementation of the plan. What were the measurable results? Is there any piece of the plan you would now execute differently?
   
 
 
Before submitting your nomination, please print out a copy of this page for your records.

Thank you for your nomination.